P1
Secondary Football research:
Football is the most popular sport in the world as it is the
most played and most watched sport on Earth. Arguably the most successful and
most popular league in the world is the Premier League. The Premier League is
an English professional league for men's association football clubs. It is the country's
primary football competition which is contested by 20 clubs throughout England
and Wales.
Each Premier League season runs from August to May. The 20
teams all play 38 matches each which includes 2 matches against the same team
(one home game and one away game). This totals 380 games throughout a whole
season in the Premier League. The premier league has a table which teams are
ranked on the amount of points they earn through the season (0 for a loss, 1
for a draw and 3 for a win). It operates through a system of promotion and
relegation. The 3 lowest teams are relegated to the lower division (The
Championship) and the top 3 teams from that league get promoted to the Premier
League.
Most games are played on Saturday and Sunday afternoons,
however some games can be played on Monday, Tuesday, and Wednesday or rarely on
a Friday night. There is a variety of kick off times for these days. They are
usually shown between 12:30pm on Saturdays to 8pm on Mondays. This enables fans
in all continents to watch the games at convenient times. Premier League
matches can include matches between teams who are challenging for the title,
derby matches, title deciders, relegation deciders and matches that determine
who will qualify for the Champions League.
The Premier League is the most-watched sports league in the
world. It is broadcasted in 225 territories to 730 million homes with a
potential TV audience of 4.7 billion people. The Average audiences per match
has remained largely constant while the number of games broadcast has
increased, indicating that total viewing of Premier League games over the
course of a season has also increased.
Research Question
answers: As part of the programme of consumer research conducted by
independent market research agencies.
·
Half of Premier League fans say they support one
of the “big six” clubs (Arsenal, Manchester United, Liverpool, Chelsea,
Tottenham and Manchester City).
·
A quarter of the UK population say they are fans
of the Premier League – with interest higher amongst men particularly 25-34
year olds.
·
Most Premier League fans say they watch, on
average, one Premier League match per week live on television.
·
Slightly more than six in ten Premier League fans
that subscribe to Sky Sports say that Premier League football was a reason that
they subscribed to Sky Sports.
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