Marketing and
Distribution
Distribution Plan:
The magazine would likely be best to be distributed online
as it can reach a very large audience and due to being based in a small town,
it would be difficult to find a large audience for our magazine. Using the
internet to distribute our magazines would be highly beneficial as we wouldn’t
have to spend money on printing and hiring staff for the print factory which
would save us a lot of money. Using the internet allows us to use many methods
to achieve more views such as online advertisements.
Using the internet to distribute also allows us to use
social media such as Instagram and Facebook which can be used to promote the
Magazine to our target audience. Social media is highly useful as it will also
reach a large variety of audience and people will be more likely to see it as
it should show up when they search for Football related things.
I could also put the magazine on its own website then
advertise the site on other web pages through adverts such as side bars or even
sponsorships. This is effective as websites are able to track the amount of
visitors so I can track how many people are viewing our magazines each day to
monitor any progress.
Marketing:
·
How the company makes the audience aware of the
product by advertising
Methods of marketing:
Posters - Traditional, below the line marketing methods
Social Media – Interactivity with audience, can gain
feedback from targeted audience, its free
Leaflets/ handouts
We could use posters to distribute in football centres or
near football stadiums so that the audience is relevant to the magazines
audience and will hopefully gain the interest of football fans. Online adverts
to show the idea off to the audience, it will help create an audience for us
and see if the Magazine is anticipated or if there is no audience.
During the release, we could use radio or TV adverts to
promote our magazine to inform people of it. This can help create some hype
about our magazine product before it is released to give our target audience
something to look forward to.
After the first release of our magazine, we can continue to use
posters and adverts to retain our customers as we hope our magazine and
football fans will want to purchase more editions of our magazine multiple times.
When looking at other competitor magazines that publish
football magazines, it is apparent that the majority operate on a subscription
basis as well as selling them in shops. A subscription would be beneficial for
us as we want to publish weekly editions of our magazine. It will also benefit
the customer as it provides them with the reassurance that they will receive
every weekly magazine and won’t miss out on a copy. Their subscription can
easily be managed online if they chose to end it. The online subscription also
allows easier marketing as the customers have to sign up first before they buy
the subscription. This means we will receive the email and addresses of our
customers with their consent, meaning that they can be directly targeted with marketing
methods such as email newsletters or special offers through the post. This
method would also be very beneficial to those with a busy lifestyle as they
possibly don’t have the time to go out and purchase a magazine.
Social media
To promote my documentary, I could use social media as our
target audience. Social media is now known to be used by a wide range of ages,
therefore we can reach all of our targeted age groups. Another reason why I
will be using social media is because it’s free, meaning we would have nothing
to lose if the promotion wasn’t as effective as expected. Accounts can be
created for free on Facebook, Twitter and Instagram before the release of the
magazine to gain some public interest before we release the magazine and no one
knows what the magazine even is.
Facebook could be used as its average age of users is 18-34
years old (source- http://smallbusiness.chron.com/breakdown-facebook-users-age-63280.html)
This is a large percentage of our target audience as many
younger people in the UK play Football so we could find a large amount of
potential customers on this website.
On Twitter and Instagram, hashtags can be used for slogans
as they allow you to search the hashtag and it shows all tweets containing the
hashtag. Therefore, I can use a hashtag in the advertising campaign so I can
see what people have to say about the magazine just by searching the hashtag.
